I pitch Mint to everyone from investors to engineers, young and old, and I do it pretty much the same way: Here's the problem in the market place, here's how we solve it, and here's how we make money.
I pitch Mint to everyone from investors to engineers, young and old, and I do it pretty much the same way: Here's the problem in the market place, here's how we solve it, and here's how we make money.
Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.
Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.
One of my top tips for aspiring entrepreneurs: Tell everyone you know about your idea. This runs contrary to the instinct that most people have, because they're afraid someone is going to 'steal my ideal.' Ideas alone are worth very little; it's in the execution and market feedback that companies are made.
I've actually started a number of businesses in my career. So I'm 28 currently, but when I was about 16, I started building Websites, and that's how I put myself through school. I went to Duke with a degree in electrical engineering, computer science, computer engineering, and then to Princeton.
I know it sounds weird, but the food that I eat, it doesn't make a big difference, and it never has. So, I've saved a ton of money not buying a lot of alcohol, not going out to restaurants too much. So, I think it's part of our culture, and it's part of a social activity more than anything else.
I wanted to build a tool for my generation: people 20 to 40 who don't want to spend time balancing a checkbook or checking multiple financial institutions' websites. Mint does just that, giving comprehensive, quick insights into a user's finances from their computer, mobile phone and/or tablet.
At Mint, we developed five pending patents on our technology, ranging from categorization to the Ways to Save system that calculates how much a new financial product would save a user given their present financial situation.
Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20 million people who had purchased 'Quicken' or 'Microsoft Money' over the years, and 80 million people using online banking in the U.S. alone.
After building most of Mint.com's prototype by myself, I talked to anyone and everyone I knew about Mint. It's counter-intuitive, because you might fear someone will steal your idea, but it's the only way to make connections, be sure you're on the right track, and provide a solution for an audience broader than yourself.
At 16, I started a web development business and had clients from the Netherlands, Caribbean, and across the country - none of whom knew my age because I could conduct all my business with a phone, scanner, and the Internet.
Most people don't know what they spend in every single area, but they know they have a problem in particular areas.
I've actually started a number of businesses in my career. So I'm 28 currently, but when I was about 16, I started building Websites, and that's how I put myself through school. I went to Duke with a degree in electrical engineering, computer science, computer engineering, and then to Princeton.
I'm typically a 'just drink water' kind of guy. I was a bodybuilder in high school, so I used to - food to me was, 'there are this many grams of carbohydrates and proteins, and I need these micronutrients in order to grow and be fit,' and I ate in order to live and not live in order to eat, and I think most people are the opposite.
The start-up life kept me busy and surfaced the problem of not being able to stay on top of my personal finances, which led me to invent Mint.com. I was working 80-hour weeks, and had done enough preliminary work and research to know I had a big idea: To make money management effortless and automated.
You don't start a company because you want to be an entrepreneur or the fame and glory that comes along with it. You become an entrepreneur, and you create a company to solve a real problem. And by real problem, I mean a problem that is going to exist down the line.
Kevin Systrom of Instagram used to work for us as a consultant in the early days of Mint. I knew him a long time ago. Maybe I could have gotten in there. But with photo sharing, I don't know if there's an obvious business model. I don't think there's a competitive, sustainable advantage.