Before WeWork, I had a baby clothing company. When I started out, I had no real contacts in the garment business and no mentor to guide me on how things worked. I just had an idea to put pads on the baby clothes on to protect the baby's knees.
Let's not look at working hard as a negative; let's look at it as an uplifting opportunity for us to be better.
When we launched WeWork back in 2010, we saw our opportunity to build community by bringing people together.
WeWork is a platform that is powered by technology. Our members are running their entire experience with WeWork through the app.
Anybody that wants to be something greater than themselves, that understands that bringing meaning and intention into work and bringing those two things together, is a member of the 'we generation,' and the money tends to follow.
One of the difficult things in a high-growth company is that, even with the best intentions, the company moves so fast, and growth happens so regularly. When you move at that rate, you have to be willing to change, and you have to be willing to take advice.
When I moved to New York City from Israel, I came here with the idea to get a great job, have tons of fun, and make a lot of money. Growing up in Israel, I watched a lot of American TV, and I thought it's what the 'cool' people did, and I wanted the same thing.
Once you choose to enter a WeWork, you choose to be part of something more 'we' than 'me.' People start coming together. They'll see each other in the elevator; they talk in the stairways. There's a thousand other things they do.
If more people follow their superpowers - and everyone has one - then we're going to be better as a society.