One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.
I've been very lucky, from the beginning. I've found that as long as you're fundamentally good - as long as you're not being bad to people - people give you a lot of room to be yourself, because being yourself is being honest. And that's what people want to see.
I look at being a capitalist businessperson like riding a bike - if I go too slowly, I'll fall over. Or it's kind of like a shark: if I stop swimming, I'll just die.
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
The experience is fundamentally different for buying from local businesses than it is for buying consumer goods.
The popularity of Groupon has almost rendered the group-buying element of it obsolete, because we're able to deliver so many customers that the merchants are very happy with even the smallest number that we can provide.
Generally, what people tend to underestimate is the cyborg nature of Groupon. We are a company that has the DNA of being both a technology company and a heavily operational company.
There are over 2,000 direct clones of the Groupon business model. However, there's an equal amount of proof that the barriers to success are enormous. In spite of all those competitors, only a handful are remotely relevant.
Most small business owners are not particularly sophisticated business people. That's not a criticism; they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.
One of the things I realized... is how few success stories there are in websites or products or businesses that exist primarily for an altruistic purpose.
If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.