When an actor sings a song, he will be able to bring forth the emotion in it much better than a playback singer.
Bangalore Days' is a complete entertainer that is a completely different a genre from 'Ustad Hotel,' and the songs are just that - entertaining.
Telugu and Tamil industries keenly watch Malayalam movies and are appreciative of the content, be it 'Ustad Hotel,' 'Premam' or 'Bangalore Days.' They've also been listening to our music. That's how I was approached for Telugu films.
We use the immense possibilities of technology to make the rendering better; anyone can be a singer now!
When I worked as music associate, I have observed my parents and grandparents waiting to see my name on the screen. But, it wouldn't be there.
Every day I receive a lot of messages on Facebook from people of A.P. and Telangana, mostly about songs from my Telugu movies. From the messages, I get a lot of ideas about the music they like.
I'll admit I started off getting actors to sing my compositions as a marketing strategy, to give the songs and films extra mileage.