I started to have notoriety in my late 20s or early 30s - like the first time someone recognized me in public was probably when I was 29 years old.
I hate luxury for luxury's sake. I find it not just brash but societally disruptive. It's just another mechanism of manufacturing discontent by building a thing that most people want but can never have.
YouTube is very culturally recognized. When we started in 2007 YouTube was very relevant, but completely unrecognized.
YouTube's growth exploded in 2006. Ian and Anthony of Smosh, who began uploading in late 2005, were among the platform's top native stars and they defined a lot of what it meant to be a 'YouTuber.'
Fueled by Ramen was maybe the first company to see YouTube as a place where music videos would go. The music video, which could never quite find a place on TV, has found its final form on YouTube.
The viewers of video game content on YouTube are young and savvy. They are exactly the sort of people who tend to enthusiastically install ad blocking software.
My grandfather was a very successful businessman. He started off as an engineer, but moved to sales to management to executive over a long career. For a while, before I was born, he was the CEO of an oil and gas exploration company.
Ultimately, the Internet is made of people and we need to do a good job at being citizens of that space.
There are lots of YouTubers that no one knows about who are getting hundreds of thousands of views on content that we would be really upset to see. And no one's holding them accountable because their audience shares all the same biases.
When I was watching 19 and 20-year-olds go through this, dropping out of college to become famous on the Internet, I saw that it can go well but it can also go poorly, and usually it'll be a mix of those two things.
The landscape of professional creation continues to get more complex. Organizations and platforms of all sorts are vying for a slice of the value created by the relationship between creators and their audiences.