Jonah Peretti

Businessman

35 Quotes

People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.

BuzzFeed started as a lab with a small team where we would play with ideas.

People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.

It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames.

It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

People don't do good work when they feel like losers and are second-class citizens within their own company.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

Mormons know that it's not enough to practise your religion - you also have to spread your religion.

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.

People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late '90s, it was a terrible way to share content.

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames.

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