If anyone wonders why the airlines are not doing well it is because flying has been made such an unpleasant and degrading experience.
People repeat behaviour that leads to flooding their brains with pleasurable chemicals. The short-term reward loop acts over hours to years, and the long-term reproductive success loop over generations.
I can't think of anyone who is up on evolutionary psychology and related areas who is deluded enough to be called a utopian.
Evolution acts slowly. Our psychological characteristics today are those that promoted reproductive success in the ancestral environment.
Lie detection is like language; there is a learning window. Telling whoppers to small children seems to be a family tradition in many families.