Businesswoman

We are able to use technology to make it clear that someone's car is available or a room in a home is accessible; that there is an available desk in an office someplace.

RelayRides and WhipCar, AirBnB, Roomorama and One Fine Stay are all stellar examples of how new, access-based offers entice and provoke insurance companies and banks to re-think risk, value, customers and deal terms.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.