5-hour Energy has always been about helping hard working people, and the Amazing People program takes this further by making a significant difference in the lives of those who are working through difficult circumstances.
Charity is very difficult to do right. Thinking through what people need: You can't start a charity without that. It's like starting a business without the product.
My choice was to ruin my son's life by giving him money or giving 90-plus percent to charity. Not much of a choice.
The biggest challenge is always the governments - they try to stop all good things. I try to stay away from them as much as I can, as I know if someone can destroy something good, it's the government.
5-Hour Energy is not an energy drink, it's a focus drink. But we can't say that. The FDA doesn't like the word 'focus.' I have no idea why.