There's different reasons to be proud of different projects, so I'm more proud of certain videos because of what we were able to accomplish within them.
A lot of the companies I work with, they're not returning my calls or emails on weekends. So weekends are weekends for Ultimate.
So, one of the biggest things about YouTube versus any other platform is the built-in audience and discovery tools.
I know everyone has a different taste as far as personal technology - like, smartphones are maybe the most personal decision you can make - so I don't know if I can recommend one thing for everyone. But, I do like the idea of everyone moving, eventually, to an electric car.
I think the problem with 'YouTube Rewind,' at least how I see it, is pretty simple actually. YouTubers and creators and audiences see it as one thing and, YouTube, who's in charge of making it, sees it as something completely different.
I'm just picky about certain things in the videos, so I'm always switching out things that look or sound better.
I'm excited to launch 'Waveform,' which will explore everything from tech news and new products to the videos that surround them.
Every camera shoots horizontal, right? So we're all super used to framing things with lots of horizontal room. We've seen this new wave of Snapchat stories and Instagram stories where people are actually framing for and recording in vertical. Whether it's better or not is debatable.
What people don't consider is that tech is a really personal purchase. You spend so much time using it.
I'm just picky about certain things in the videos, so I'm always switching out things that look or sound better.
But, I think I first got into cars because of an electric car - it was the Tesla. And then, just the fact that they are such high-tech products. There's automated driving. There's battery technology, all the other stuff that goes into it.
I guess I lean toward being an optimist, as far as improving tech being good for people, but that's not to say there are not potential downsides, and you have to stay aware of those downsides.