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Automobiles are fun and exciting. We need them. They are a part of our lives.

- Alan Mulally
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Author:
Alan Mulally
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Fun
Need
Exciting
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The purpose of business is to make a reasonable return by making products and services that people want and value. If you are not, you are wasting resources.

You need to have a can-do attitude. There is always a way.

There is no reason that America can't compete in a global economy, and I love being one small proof point in that.

You can't improve if you don't know what the real situation is.

The Chinese love Ford's product line: they love the quality, the fuel-efficiency, the safety, the brand.

I'm more convinced than when I accepted this job that we can create a viable Ford Motor Co. that makes cars and trucks that people really do prefer. And we can make them using minimum resources and minimum time and be competitive with our competition.

It's really important that we have an improvement curve on fuel mileage and CO2 reduction.

When people feel accountable and included, it is more fun.

Transparency is so important in business.

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Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.

Automobiles are fun and exciting. We need them. They are a part of our lives.