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Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

- Adam Lashinsky
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Adam Lashinsky
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Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.

Should Ford succeed in equipping all its cars with information that gets communicated back to its servers, it will become a 'big data' company, a beyond-vehicles opportunity that is as promising as it is murky.