If we have close, great racing like we have, then the ratings will take care of themselves.
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Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.
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My last name is good and bad. It's great from an opportunity standpoint. The bad news is that you're prejudged often.
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You have to make sure there's a high degree of confidence that whoever won the race did it fair and square.
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It's a multi-billion dollar industry run by our family. That gives us some real unique advantages. We know our sport and our industry better than anybody else. We have the values from the original days. We understand how our stakeholders win and lose in a big way. So I think gives us an advantage to be family controlled, family owned.
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That's how I judge a winner - how somebody manages their family and raises their family.
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We've taken a position that drivers are going to be able to speak their mind and criticize the sport way more than any other sport would allow. However, there have to be some limits.
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If you look at any league, they're all trying to figure out how to make the game more exciting, speed the game up, whatever it may be. In our case, it's the same.
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Mr. Trump is changing American politics forever and his leadership and strength are desperately needed.