I am not a prisoner of conscious, but people try to make me one sometimes. It is both a gift and a curse. It's a high honour but can create limitations - I have to be fluid.
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The only way for me to be an artist is to be honest in my craft. If I veer from that, I'm not giving the investors what they want. Sometimes it's my job as an artist to know what I want to do, even when the fans tell me different.
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I think its man's nature to go to war and fight.
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You have to know when to be arrogant. You have to when to be humble. You have to know when to be hard and you have to know when to be soft.
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It doesn't get any more underground, conscious or indie than Macklemore, Ryan Lewis, but because they got a couple of really big pop hits, actually some of the biggest pop hits that hip-hop has ever seen, people are missing that part of their story. People are not counting that blessing.
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Even an independent label is looking for a hit, they're not looking for a record that's not gonna do well.
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Even an independent label is looking for a hit, they're not looking for a record that's not gonna do well.
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Being called 'conscious' is a great thing to be, but it's the connotations and preconceived notions that come with the buying audience about what conscious music can be.