Make no mistake: business forces, if used long-sightedly, are the tools for leveraging new consumer behaviors, new and smarter ways of production, and for accelerating the transition to a sustainable world.
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At the end of the 1990s, we decided we should invest our best efforts to work in a sustainable way with the ingredients that the Amazon produces.
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We are working with the communities in building institutional relationships with local governments and businesses to create ways to get value from the Amazonian area in order to keep the forest as the forest. This makes sense for us from the perspective of climate change and of poverty.
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I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.
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Brazil has one of the greatest natural patrimonies in terms of biodiversity.
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At Natura, we have long been committed to measure and improve the impacts of our activities.
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We have serious challenges regarding climate change, unsustainable use of natural resources, water scarcity, loss of biodiversity, forests and farmland. Not to mention the huge inequality still prevailing in several parts of the planet.
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Creating mechanisms for ending deforestation and promoting regeneration of the environment is one of the most effective ways of achieving net-zero emissions.
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If we want to increase our own happiness, we need to invest in growing the community happiness and also take care of the whole, of Mother Earth.
