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It's so easy to look foolish online.

- M. J. Rose
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Author:
M. J. Rose
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I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.

I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.

Ask your editor or ask your agent to find out what the house's goals are for your book before it comes out. Get some sense of expectations so you are prepared.

Vera Caspary wrote thrillers - but not like any other author of her time, male or female. Her specialty was a specific type that she pioneered - the psycho thriller.

I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.

If no one knows your book is out there, no one will think about buying it. It's as simple as that.

The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing.

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It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.

It's so easy to look foolish online.