A hardware startup with a lot of funding and a lot of momentum has a lot less risk.
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Oculus is a company that often does things differently. But we don't want to do things so differently that we start to get into trouble.
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The elephant in the room has always been simulator sickness and disorientation. That's one of the biggest challenges.
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A hardware startup with no funding is a risky venture.
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When you put on the headset, you want to be tricked; you want your mind to believe you are actually teleported to this new virtual place.
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If you look back at when things like tablets and smartphones were first invented, or the Newton at Apple, that was the first attempt at VR. We didn't even have 3D GPUS, or were just getting them.
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We designed a number of features from the ground up, like custom display and optics technology with very high refresh rates and pixel density. We added integrated 3-D audio, a built-in microphone so you can speak to friends inside virtual worlds, and precise mechanical adjustment systems.
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I think a lot of people have an idea of virtual reality from science fiction, books and movies that have been out over the last couple of decades.
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When I saw how real virtual reality can be, and that we can replace human vision with virtual vision, this can be the ultimate platform.