"I wrote the captions that built my brand." — Caroline Calloway

How do you hold on to the idea that you are good and kind and deserving of love when the whole world thinks you're evil? It's really disorienting to see this character with your face and your name and your details catch internet wildfire. It really bothered me.

If you build a life around an identity that springs from your own imagination, is it ever inauthentic?

I think it would be hard to find an American who, during their first week at Cambridge didn't genuinely feel like it was fairy tale.

You know, when I was little, I actually did want to be an actor. But I only wanted to play myself. So Instagram is sort of perfect for me.

It's not that I don't experience absolute sadness, which is very unentertaining, but I think - when I'm being really honest about myself - I think there's, like, a really performative streak in my personality.

The publishing world has been very slow to adapt to the digital world.

I know people think that having a regular publisher is more prestigious, there is even this idea that self-publishing is a result of being snubbed. But self-publishing really appeals to me.

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I wrote the captions that built my brand.