"If I am in a beautiful place, but I don't like the people, I am miserable." — Alber Elbaz

I barely finish one pre-collection before I must start on another. Sales start, but I am already elsewhere creatively. The men's show is being prepared, but we also need to think about accessories, perfumes and other items. In sum, I never stop.

How do you stand out as a fashion ad campaign? By using people off the street; it does generate buzz.

I adore women, and the one thing I want to do more than anything is to see a transformation of personality when someone puts on one of my dresses.

I live many lives at once.

'Commercial' is not the word that has to be said only by CEOs. It has to be something that is maybe the essence of design, because design has some sort of art in it and creation, but it's also some object that you have to use. There is also this pragmatic end to it.

Women try to be the best everywhere, and it's impossible. I want my clothes to give women the freedom to just be - I want them to put on my dresses and shine.

Why not touch things that we hate and turn them upside down and inside out?

I thought, 'It doesn't matter what that woman is wearing,' but then I realised actually it's our job as designers to make women smile; to bring them the chocolate without the calories.

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If I am in a beautiful place, but I don't like the people, I am miserable.