Fighting hard to protect yourself and your relatives is good for your genes, but when captured and escape is not possible, giving up short of dying and making the best you can of the new situation is also good for your genes.
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Most of the suicide hijackers came from Saudi Arabia, a place not lacking in wealth. But due to rapid population growth, the wealth per capita has fallen by about half in a generation.
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I suspect that a substantial fraction of human problems in the world today, not just cults, result from the mismatch between the current environment and the environment in which we evolved.
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Could people be trained to be less gullible? Or are you as stuck with gullibility as you are with skin colour?
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Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.
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Action leads to Attention. that in the short-term releases Rewarding brain chemicals and in the long term improves reproductive success.
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Anyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.
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Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.
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The drug or cult has major if not exclusive sources of brain rewards.