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Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

- Jimmy John Liautaud
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Author:
Jimmy John Liautaud
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Experience
Good
Strive
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I'm a good operator: good with food and good with math.

I'm a good operator: good with food and good with math.

I choose to hunt, and I choose to fish. Everything I've done has been totally legal.

My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.

Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do.

I think my service is better than my food... I focus so much on the service.

We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.

I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables.

My airplanes are necessary machines, as necessary to this business as our meat slicers.

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Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.

Jimmy John's is what it is. We strive for a consistent experience that is consistently good.