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Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

- Steve Ells
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Author:
Steve Ells
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Value
Chains
Dollar
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The earliest recollection I have of being in the kitchen and cooking was in the third grade, and we lived in Germany. And I remember cooking scrambled eggs.

Being in compliance with industry standards is less than 5 percent of what companies need to do to make food safe. Company after company finds that out after they have events.

Our investors are here for only one reason: great returns. They want to make money.

We want to make the old fast food model irrelevant. We want to make great ingredients and classic cooking techniques accessible to everybody.

From the very beginning. I didn't know what the fast-food rules were.

Our commitment to serving produce from local farms and other sustainable sources is one of the ways we are changing the way people think about and eat fast food.

When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.

I am incredibly proud of Chipotle and our people - and grateful to our loyal customers - and while we are continuing to make progress, it is clear that we need to move faster to make improvements.

We have a terrific team, and our managers are terrific managers, but we have made it too complicated for them and too complicated in a way that they just can't do an excellent job in many cases when it comes to the customer experience.

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Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.