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This is my real concern: to give each film a unique individuality.

- Saul Bass
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Saul Bass
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Unique
Real
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I'm a filmmaker and I intend to continue making films of all kinds, in any manner, shape, or form - short or long.

No artist wants to be perceived as a regurgitator.

Way back in the beginning, I would say in the 20s, when titles were first being treated for films, there was a lot of crazy stuff going on. Everybody was inventing. There were no conventions. Everything was up for grabs.

The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very new notion.

If the titles are treated in a straightforward way, nobody is really interested. The theory is that in those two or three minutes, you can set the tone for the films, so that when the story begins the audience hits the ground running.

In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.

There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.

A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.

Somewhere down the line, I felt the need to come to grips with the realistic - or live action - image which seemed to me central to the notion of film. And then a whole new world opened to me.

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This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.

This is my real concern: to give each film a unique individuality.