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Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

- Sir Mix-a-Lot
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Sir Mix-a-Lot
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When I came out with 'Posse on Broadway,' I decided, enough with trying to imitate New York, enough with trying to imitate L.A., let's just be Seattle. And rock, grunge, followed right after 'Posse on Broadway' and Seattle just exploded.

I tell people all the time, I'm Mix-A-Lot. I'm not a rocket scientist.

Yeah, I put out some goofy stuff. I had no idea who I was as an artist at all before 'Posse on Broadway.'

The only thing that doesn't drop in a down market is entertainment money.

Look at Macklemore! Perfect comparison, we're two artists from the same city who both had meteoric rises at different periods. I probably sold more albums, because in that era you couldn't steal them; you had to go to a record store to buy them. But Macklemore had more power.

When I did 'Baby Got Back,' that was just a reflection of the African-American community. We've always liked curves, and a lot of people misunderstood it because let's face it: 20 years prior to 'Baby Got Back,' the only images you saw of a black woman on television were she was probably 300 pounds and cleaning the house with a rag on her head.

I tried gimmicky stuff 'cause I wanted to get some attention, and remember, you know, in the rap world Seattle was a cave. There was no light.

Pop concerts create an audience for Pops concerts, not an audience for classical symphonic concerts.

I like kitchens. I'm a kitchen and bathroom freak.

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Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.