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Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

- Astro Teller
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Astro Teller
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Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.

The moonshot for Google Glass is to harmonize the physical and digital worlds. It is specifically to find a way to help people be naturally, elegantly situated, physical and digitally, at the same time.

Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S.

The longer you work on something, the more you don't really want to know what the world is going to tell you.

Our culture already has a number of well known stories about artificial life and non-human intelligence. In 'Exegesis,' I've tried to not only tell a new and engaging story but also to comment on those well known stories through the details of my novel.

If software's the only thing in your bag of tools, I'm not going to give you great odds.

Most ideas don't work out. Almost all ideas don't work out. So it's okay if yours didn't work out.

If you're shooting to make the world 10% better, you're in a smartness contest with everyone else in the world - and you're going to lose. There are too many smart people in the world.

Every day, hundreds of millions of people stab themselves, bleed, and then offer, like a sacrifice, to the glucose monitor they're carrying with them. It's such a bad user interface that even though in the medium-term it's life or death for these people, hundreds of millions of people don't engage in this user interface.

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Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.