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We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

- Stewart Butterfield
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Stewart Butterfield
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For the first five years of my life, I grew up in a log cabin in coastal British Columbia in a very small town, like 300 people, mostly hippies. No running water, no electricity. When I was 12, I changed my name from Dharma to Stewart. At that age, you just want to be normal.

For most companies, the hard thing is making the product work well enough to convince a single person at a time to switch to it.

Internally, we sometimes say Slack is like a nervous system, connective tissue, or the internal network.

I tend to be a lot more honest and transparent with employees than most bosses are. But I've had people tell me - even those who love working with me - that I'm terrifying, which is hard for me to imagine.

Slack is actually a technical term in product management that means the excess capacity the system has to absorb any failures or to take on new work. That's something that was really on our minds when we came up with it.

Anything we can do that lets people find information more quickly is something we're interested in.

I can tell people a story that they believe in and get behind. So I'm good at the leadership part. But I've always said that I'm a terrible manager. I'm not good at giving feedback.

All the people on the Flickr team are committed to what we're doing, which is to be the eyes of the world.

Email has the virtue - sounds like a bad thing, but it's the virtue of being the lowest common denominator messaging protocol. Everyone can have it. It can cross organizational boundaries. No one owns it. It's not some particular company's platform.

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We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.

We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.