"I come from Denmark; Fisker Automotive comes from California." — Henrik Fisker

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I come from Denmark; Fisker Automotive comes from California.

- Henrik Fisker

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Henrik Fisker

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In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier.

I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right.

The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now.

When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take.

I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy.

One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.

You know what? Starting a car company is risky.

I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place.

We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way.

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I come from Denmark; Fisker Automotive comes from California.