I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
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I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
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If the beat gets to the audience, and the message touches them, you've got a hit.
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As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
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We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.
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Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
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Hosting various versions of my countdown program has kept me extremely busy, and I loved every minute of it.
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If I were doing a real rock show, slapping the phone book in time to the music, grooving with the songs, then it would matter to know how I felt about what I was playing. You can't fake it in that situation. But I'm just counting them down as they appear on the chart, 1 through 40. What really matters is what I say between the songs.
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The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
