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I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

- John Battelle
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John Battelle
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The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just... put up a page on the web, iterate, iterate, iterate... and eventually, a Facebook emerges.

The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery, bandwidth, and power. It distracts us from the world around us.

'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the millions of blogs, community and service sites where passionate individuals 'hang out' with like-minded folks. This is where shared content is often created.

Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key parties in commercial media: the audience, the author/creator and the marketer.

The home phone is relatively cheap, incredibly reliable, and - if you buy the right phone - will work for years without replacement. Oh, and far as I can tell, a home phone won't give you brain cancer. In a perfect world, the hard line should have become a platform for building out an entire app ecosystem for the home. And yet... it didn't.

Where one industry stumbles, another rises up.

Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.

I sense that the sea of smart phones lit up at concerts is a temporary phenomenon. The integration of technology, sharing, and social into our physical world, on the other hand, well, that ain't going away.

Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.

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I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.