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The people at MTV are encouraged to be very confrontational and declarative about their tastes.

- John Seabrook
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John Seabrook
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By the time of the Civil War, there were many kinds of apples growing across the United States, but most of them didn't taste very good, and as a rule, people didn't eat them. Cider was cheaper to make than beer, and many settlers believed fermented drinks were safer than water. Everyone drank hard cider.

Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.

Spotify appeared nine years after Napster, the pioneering file-sharing service, which unleashed piracy on the record business and began the cataclysm that caused worldwide revenues to decline from a peak of twenty-seven billion dollars in 1999 to fifteen billion in 2013.

Although a crisp texture is the single most prized quality in an apple - even more desirable than taste, according to one study - crispness is more a matter of acoustics than of mouth feel.

I do think that television, in its early years, played a significant role in that standard-setting, enforcing a certain decency among people. They took their role seriously, and the people behind the camera took their role seriously, too.

In the Twenties and Thirties, refrigerated railcars allowed growers to transport apples over great distances, and, thanks to cold-storage warehouses, wholesalers and retailers could keep them for long periods of time.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

Daniel Ek, the C.E.O. of Spotify, is a rock star of the tech world, but he is not long on charisma.

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The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.

The people at MTV are encouraged to be very confrontational and declarative about their tastes.