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But I don't think the popularity of flying has diminished a bit.

- Gerard Arpey
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Author:
Gerard Arpey
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Flying
Think
Popularity
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Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service.

We have, unlike many of our competitors, continued to meet our various financial obligations.

It is not good thinking - either at the corporate level or at the personal level - to believe you can simply walk away from your circumstances.

I think in just about any business the low cost competitor is always going to have an advantage.

One of our most difficult realizations was that - in the course of two years - a connecting hub in St. Louis had gone from something we thought we needed to something we could no longer afford.

Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business.

First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of the markets we want to serve. We've made great progress on this front, but we need to keep pushing.

But I definitely see us playing a major role in St. Louis in the years to come. We already provide service to 95 percent of the markets St. Louis travelers visit the most. And we're adding capacity in some of the most important markets.

However, the economics of our business continued to deteriorate. We barely escaped bankruptcy a year ago, and in the aftermath of that escape we had to make some even tougher decisions.

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But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.

But I don't think the popularity of flying has diminished a bit.