You have to give them something where they walk away and say, 'I want more of that.' To create something like that, you have to take them on a journey. So the live show is very important to us; we've been working on that a lot.
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We've been lucky. Even as a young, local-level band, we were able to rise out of the local scene without having any debt, without having signed the wrong deal with the wrong manager or the wrong booker or a small label.
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It doesn't matter what we post about ourselves on social networks or how many times we play live TV, even. It's all about those people, those fans who are telling other people about us.
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If you really see how many live shows are going on... you can start to do things that are out of the ordinary.
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A lot of things you do to cover up insecurities can be just as harmful to you as anything else.
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We do things differently. You don't have to worry about being part of a particular genre. You just go for it.
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Live shows have been going on for so long, can you really do something that's never been done before?
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Here in Ohio, the hardcore scene is a big thing, so some of our good friends are in hardcore bands. So we've had to figure out how the heck we get these people to respect us.
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There's so many people who have never heard of us, but I think what we've learned is you can't underestimate the power of a core fan base and people who believe what you're doing. I think they're the ultimate marketers. They're the ones promoting us.