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My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

- Sara Blakely
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Author:
Sara Blakely
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First
Machines
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I cut the feet out of control top pantyhose one night, threw them on under my white pants and realized that the toning and shaping was perfect and that the hosiery material is thin enough that I could make shape wear out of it.

I cut the feet out of control top pantyhose one night, threw them on under my white pants and realized that the toning and shaping was perfect and that the hosiery material is thin enough that I could make shape wear out of it.

When I was 7, I came up with the idea of 'charm socks.' My mom would take me to buy bags of plastic charms, we would sew them on frilly white socks, and I sold them at school.

Everything about my journey to get Spanx off the ground entailed me having to be a salesperson - from going to the hosiery mills to get a prototype made to calling Saks Fifth Avenue and Neiman Marcus. I had to position myself to get five minutes in the door with buyers.

I have this system where if I buy three or four new things, I give away three or four things. Sometimes, it's a very painful system, but shopping is even better when you know that someone else who needs it will be getting. Keep the clothing karma going, I say.

Within the first year of launching my company, Spanx, I decided to go over to England and cold-call Harrods, Harvey Nichols, and Selfridges the same way I had cold-called Neiman Marcus, Saks, Nordstrom, and Bloomingdale's here in the United States.

I couldn't figure out what to wear under my clothes. The body shapers were too thick at the time.

It's important to be willing to make mistakes. The worst thing that can happen is you become memorable.

The word 'Spanx' was funny. It made people laugh. No one ever forgot it.

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My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.

My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.