Don't wait for extraordinary circumstance to do good; try to use ordinary situations.
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I suggested that we might compare earthquakes in terms of the measured amplitudes recorded at these stations, with an appropriate correction for distance.
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By moving them vertically, a representative mean curve could be formed, and individual events were then characterized by individual logarithmic differences from the standard curve.
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What emerged, of course, was that the magnitude scale presupposed that all earthquakes were alike except for a constant scaling factor. And this proved to be closer to the truth than we expected.
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Incidentally, the usual designation of the magnitude scale to my name does less than justice to the great part that Dr. Gutenberg played in extending the scale to apply to earthquakes in all parts of the world.
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If one introduces the concept of energy of an earthquake then that is a theoretically derived quantity.
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I repeatedly have to correct this belief. In a sense, magnitude involves steps of 10 because every increase of one magnitude represents a tenfold amplification of the ground motion. But there is no 'scale of 10' in the sense of an upper limit.
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For example, some stars put out large amounts of energy in the infrared part of the spectrum, so that this can produce a different relative magnitude rating than using light energy from the middle of the spectrum.
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In every area of the world where there is earthquake risk, there are still many buildings of this type; it is very frustrating to try to get rid of them.