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Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

- Judy Smith
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Judy Smith
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When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back.

Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do.

My law degree has always been incredibly helpful.

Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions.

We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake.

A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness.

I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does.

Crisis is not a nine-to-five job... Crisis happens when you least expect it.

If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something.

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Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.

Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly.