YouTube is where you get branding and revenue, where content is analysed immediately to get a sense of what people like.
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'Baadshaho' is not an imaginative film, it's real and made it an entertaining way.
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The director is the boss on the set. We don't take away anyone's creative freedom. There are many production houses which get into creative calls. I just give suggestions.
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It makes me even happier that as a team, T-Series is taking rapid strides at making Indian entertainment available to the global audience.
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Finally, after a long wait of 11 years, Murad Bhai came to me with a script, which I felt was worthy of taking 'Bhool Bhulaiyaa' forward as a franchise. I am thrilled to announce 'Bhool Bhulaiyaa 2' in association with Murad Bhai, together with whom we delivered the box-office hit 'Kabir Singh.'
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We are backing good content-driven films. The company has movies like 'Bharat,' 'Tanhaji: The Unsung Warrior,' 'De De Pyaar De,' and 'Bhuj: The Pride Of India.'
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We do not wish to make multiple films but would rather do a few good projects. No run-of-the-mill stuff for us.
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I am a very calculative producer. I make films like business.
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For us the acceptance of audience is important, we won't keep making sequel after sequel just for the heck of it.