I love the idea that we can dress all sorts of people, and they feel great in the dresses, and that make us feel good.
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I love it when people who don't normally see fashion shows see them, because they find it so exciting.
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Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.
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With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history.
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A lot of my designs are inspired by the 1930s, when people were fabulous at dressing up. Then it just all kind of fell away.
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From the 1920s through to the 1970s, bridal was related to the fashion of the times. Then in the 1980s, it became more historical, decadent, and ornate.
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I've always really loved the '20s and the whole Art Deco time. I just think it was just the most amazing era for style and design.
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When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.
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With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.