I like the idea of paradox, between the authentic fabrics and sophisticated shapes and between masculine and feminine. I'm not so much for sportswear. I think it's over.
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Fashion somehow, for me, is purely and happily irrational.
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I always loved designing, but the context needs to be right, and have a positive perspective.
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I only like luxury fashion. You have to decide where you stand. I like well-made, authentic clothes, well-crafted tailoring. I also like the dream and fantasy of luxury, the exception and rarity of it. I have no interest at all in fast retail. It is ambiguous.
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Hedi was and is still misspelled 'Heidi,' and my perception of genders ended up slightly out of focus from an early age.
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Since I was a child, my whole life has revolved around music. It's often while listening to a song that ideas for my fashion collections formed.
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I discovered Los Angeles in the late '90s. The city was not at its best at the time, but I fell for it right away. There is something almost haunted about it, a vibrant mythology I find rather inspiring.
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The framework of men's wear is so narrow, that when you play at the edges you get labeled.
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I'm going to design again, but I come back when it's the right project, so I keep my passion for it intact.
