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If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

- Tom Shales
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Tom Shales
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Robert Osborne either has the best job in the world, or comes very close. As millions of viewers know, Osborne is the resident host of the great Turner Classic Movies (TCM) channel, the most reliable source of pure enchantment in the cable universe.

Like sugar and, oh - let's say the most tabloidy and gossipy reality television programs - credit is, for millions, genuinely addictive.

'Minute to Win It' is a variation on a game show from the 1950s called 'Beat the Clock,' in which contestants won washing machines and fox stoles by doing such pointless stunts as catching a tennis ball in a paper cup or knocking a hat off one's wife's head with a whipped-cream spritzer.

Obviously neither 'American Idol' nor 'Dancing With the Stars' is a variety show in the classic sense, but the way they incorporate elements of drama, comedy and suspense is moderately ingenious.

From a producer's point of view, of course, 'Law & Order' presents an ideal - a show that is almost entirely actor-proof, that can keep going and going no matter what happens to the cast or how many actors demand raises.

Crime dramas will never go away as long as people turn to television for, among other things, reassurance and comfort.

Jerry Seinfeld is amazing in many ways, not the least of them his ability to find humor, and convincing us to find it, too, in the million-and-two details about modern life that under different circumstances might send us into paroxysms of rage.

In the 500-channel universe, which may, of course, contain many more channels than 500, the fun never stops - fun at such a fever pitch as to sometimes seem threatening, numbing, even agonizing.

Maybe Larry Kings cannot thrive or even survive in a world where the norms for discourse are rage, vehemence and character assassination. King wanted to be liked, not feared; admired, not loathed.

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If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.