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Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

- George Lois
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Author:
George Lois
Tags:
Mind
Nervous
Nervous System
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I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.

My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.

When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.

What Apple did for technology is brilliant, but they didn't do nothin' for our economy.

If you're working, and you're not trying to be great, give up.

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'

If you think people are dumb, you'll spend a lifetime doing dumb work.

Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

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Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.