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Whatever ought to be, can be.

- James Rouse
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Author:
James Rouse
Tags:
Inspirational
Whatever
Ought
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Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

Why isn't it natural for people who have lived and worked at something to want to use the knowledge and capacity in a new way, free from the burden of making a living?

Cities must be fun.

For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind.

Visions describe what best should be, could be - if and when mankind has the will to make them real.

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Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.

Whatever ought to be, can be.