Non-studio entities can experiment with storytelling that might be too niche... for a studio.
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One of our goals is to figure out ways of diversifying where we are.
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Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera.
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VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at.
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We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work.
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Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies.
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We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series.
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Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing.
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We're able to push the envelope with what we're doing, both on a technical and artistic level, which is the most that any filmmaker can ask for.