With traditional publishing, books might be pulled due to plagiarism or libel - but rarely for content, and especially not without a widespread outcry.
I wouldn't say you can engineer viral. But there is viral content that comes from dense communities.
I was in my second year at NYU. I knew what I wanted to do, and I just walked out of college. So, from the age of 17, I've been able to do what I wanted, and that makes for a kind of contentment, a fairly pleasant demeanor.
When I make my socially conscious songs, I go hard with the lyrical content; I go hard with the imagery.