If you're feeling intransigently ambivalent, it might pay to formally accept what's already happening - that is, decide not to decide.
We don't decide how a movie will be distributed until it's finished. It might be on iTunes, it might be on 3,000 theaters, but we make that decision after the fact.
Personally, when a controversy erupts, we decide first whether it requires clarification and, secondly, if it receives notice from authorities and the establishment, we submit responses to their queries.
The viewers have the brains to decide the merits of a film and there is no point in blaming them if it flops.
There's two kinds of press that you get when you put out a TV show: The reviews, and the people that just decide what the reviews say.