The thing is, I'm used to handshakes. Every time someone comes for a hug, I'm very confused. I'm told that I give out the worst hugs, too.
Have you ever seen the video of the kid with the Spider-Man pinata? He just sets the stick down, walks over, and gives the Spider-Man pinata a hug. He doesn't want to hurt his Spider-Man. He loves him! And I think that's a universal feeling towards Spider-Man. You just can't help but love him.
I hug employees all the time. I'm a huge contact person. Touch is an extremely important part of the human condition.