If things are just gliding along easily and there's no real obstacles or hurdles, those typically aren't my most productive times, personally or professionally.
I think there are a lot of hurdles between a normal consumer brand figuring out their mobile strategy - let alone their chat app strategy - and programming a Facebook Messenger chatbot.
My theory is that one needs to be loved completely, unconditionally, and unfettered by parental disapproval, if one is to get happily through life which, after all, presents its own hurdles.
Difficulty empathising translates into a whole set of hurdles. You might be last person to get the point of a joke, which can leave you feeling like an outsider. You might end up saying something that another person finds hurtful or offensive, when that was the last thing you intended.
Everyone has to face obstacles. Everybody has to face hurdles. It's what you do with those that determines how successful you're going to be.
I've been making music for so long, and the main hurdles I've run when dealing with any public exposure is that many of my projects are so different from each other.