Subversive language, however, must be constantly reinvented, because it is continually being co-opted by the powerful.
Powerful women often get concerned with this idea that they're going to be seen in this unforgiving light. Screw that. It's so old-fashioned... It's so uninspired and actually really cowardly.
Books can capture injustices in a way that stays with you and makes you want to do something about them. That's why they are so powerful.
We've got over 1 million merchants who have claimed their businesses on Foursquare, running specials and doing other things. What we want to do is take these tools used by the 50-100 national retailers and make them accessible to our 1 million merchants. Then you've got something really powerful.
I come from a state in India that is a matrilineal state, Kerala. And so women really are seen as very powerful.