I grew up reading the newspapers, mostly the sports section. I was a wrestler and would check to see if I was ranked.
Anyone who's been reading my stuff can see that there's a lot of tracks being laid for future stories.
When Lars Von Trier calls me, I say yes without reading the script because often the script hasn't been written yet, and if Fincher called me again, I'd say yes without reading the script, too.
Of course I always like going to bookstores, but at stores, you're mostly meeting kids who are already into reading.
After reading the Elon Musk book and getting a Tesla - he is at the top of my list of inspiring founders.
People looking at advertisements or reading their local newspapers would have had no idea that what they were reading was bought and paid for with their tax dollars.