Elections are zero-sum games. That means that there's always one winner and a lot of losers. If you just get one more vote than the other person, you win that election.
When you look at history, every major movement, the first thing they do is create an aesthetic. Think about the Nazis. Or the Maoists in China. Any kind of revolution has an aesthetic, and that's because one of the fundamental human universals that everybody in every culture throughout time has done is wear clothes.
I'm sorry Alex Jones, but the content that InfoWars has been putting out is just flat out lies. You are entitled to say whatever it is that you want, that is fine; you are not entitled to a megaphone if that information is false.
Disinformation has always existed. It's not like all of a sudden we've just discovered this new thing called propaganda.
At first it was interesting, we worked with the military to identify people susceptible to radicalization, but then Steve Bannon approached us and things changed. We renamed Cambridge Analytica, and we began to approach voters as much as potential terrorists.
So you know, when you think about all of the things that you put online - so whether it's, you know, your - what TV shows you like or, you know, what movies you watch or what you listen to, these are all little discrete clues about sort of who you are as a person.
Amazon has a good track record for blowing up industries, and fashion needs to look at what has happened to music, publishing and media.
What's different with Cambridge Analytica and more broadly with social media is that you are the target. People want to harvest your information in as granular a way as possible in order to, like, create a picture, a complete picture of who you are, ultimately to either sell you things or make you believe things.
The thing that I realized in my journey as a whistleblower... is that the reaction that I got from a lot of law enforcement and regulatory agencies was confusion and bafflement.
Cambridge Analytica sought to identify mental vulnerabilities in voters and worked to exploit them by targeting information designed to activate some of the worst characteristics in people, such as neuroticism, paranoia and racial biases.
When you work in Kenyan politics, or politics in a lot of African countries, if a deal goes wrong you can pay for it. When you work for senior politicians in a lot of these countries you don't actually make money in the electoral work, you make money in the influence brokering after that.
If you look at how much information you put out, even just on your phone, on Facebook, on Google, whatever, you essentially create a clone of yourself online. And that's at the disposal of these large American tech companies.
Vote Leave broke the law. I can say that out loud now. Vote Leave broke the law. But nothing happened.
Fashion is very complicated for machines to learn - something that is intuitive for a human is usually the hardest thing to teach a computer.
You have all kinds - you know, you have the rise of extremist groups in the United States. It's just you don't call them that, right? You've got, you know, some very cultish followings and belief systems.
I don't believe in data-driven anything, it's the most stupid phrase. Data should always serve people, people should never serve data.