Elections are zero-sum games. That means that there's always one winner and a lot of losers. If you just get one more vote than the other person, you win that election.
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When you look at history, every major movement, the first thing they do is create an aesthetic. Think about the Nazis. Or the Maoists in China. Any kind of revolution has an aesthetic, and that's because one of the fundamental human universals that everybody in every culture throughout time has done is wear clothes.
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I'm sorry Alex Jones, but the content that InfoWars has been putting out is just flat out lies. You are entitled to say whatever it is that you want, that is fine; you are not entitled to a megaphone if that information is false.
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Disinformation has always existed. It's not like all of a sudden we've just discovered this new thing called propaganda.
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At first it was interesting, we worked with the military to identify people susceptible to radicalization, but then Steve Bannon approached us and things changed. We renamed Cambridge Analytica, and we began to approach voters as much as potential terrorists.
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So you know, when you think about all of the things that you put online - so whether it's, you know, your - what TV shows you like or, you know, what movies you watch or what you listen to, these are all little discrete clues about sort of who you are as a person.
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Amazon has a good track record for blowing up industries, and fashion needs to look at what has happened to music, publishing and media.
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What's different with Cambridge Analytica and more broadly with social media is that you are the target. People want to harvest your information in as granular a way as possible in order to, like, create a picture, a complete picture of who you are, ultimately to either sell you things or make you believe things.
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The thing that I realized in my journey as a whistleblower... is that the reaction that I got from a lot of law enforcement and regulatory agencies was confusion and bafflement.
